This year was no fun than on Facebook, where he asked about the testimony for the Congress on Cambridge Analyte and Mark Zuckerberg. Zuckerberg and his team used it as an opportunity to change Facebook algorithms again, and it is still a good sign for their non-profit organization if they are smart about it.
The big news was that Facebook decided to focus on local news and events. Alex Hardman and Campbell Brown from Facebook said: “Now people around the world are seeing more news from local sources about their current cities and other cities on Facebook.”
The reason for this was that after the destructive press and the research they received about user data and privacy, focusing on more local news content for users was a better picture to ensure that AI was of poor quality and “fake news” Could better terminate content . If this happens, there is still something to see. However, this is a change that non-profit organizations can take advantage of if they are smart enough to make news in their environment.
In addition, the Facebook algorithm announced by Zuckerberg in the first month of 2018 also stated that the social media giant would return to the foundations. Instead of trademarks, he had to give priority to friends and family publications. In the first place, this ad gave trademark shocks, so they discovered how they could benefit from the changes. You can also do this for your nonprofit organization.
How does Facebook work for you
We know that Facebook has revised its algorithms for years to give brands access to organic products. In the past, your brand could have a high degree of biological access to your non-profit organization. Nowadays organic access is found in a lesser and lesser percentage and some experts claim that Facebook and other platforms will continue to accelerate organic access to zero, forcing each brand to “pay for game” Will do.