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When A Donation Goes to Fundraising and Not Programs

Some time ago I spoke with a non-profit executive who had good news. He spoke to an influential person in the community who asked a simple question.

“If you can do something to expand your work in society, what will happen?”

His immediate response was to “invest in raising money so that our revenues can be sustainable.”

The way the supervisor explained, after leaving these words to him, was worried that he thought the best response might be to recruit a program officer or other activity that would directly affect the organization’s program working process. .

phone call

Two days have passed without the other words of the influential person. The next week, the CEO received a non-profit call and was again a leader in the community. I wanted to follow the question to ask how much he would invest in fundraising. The Executive Director was the person who always stood in first place and quickly responded with a donation of $ 200,000, where he could hire additional employees and develop an extensive fundraising program, helping him to obtain more sustained and lasting effects.

The influential person thanked him and then spoke politely about the good work of his non-profit organization. After the CEO had suspended the telephone and after having met with them to discuss more about the organization, they started some research. He knew that the person was not a supporter or follower of charity, but he felt that there was something important for him in the organization and his mission.

The gift

One of the most important aspects of working with people is that you do not know when you will be surprised. When the executive director arrived at the meeting, the influential members of the community went straight into intimidation. He offered $ 150,000 to invest in his development team and then asked other donors to use the gift as a challenge that he would need $ 200,000 to raise the extra $ 50,000.

He was richly killed, especially by a person who was not the donor for the organization. He said his son was addicted to drugs and although he wanted to “save” his son, he also understood that if he could help other parents in such a situation, it would also be important.

Why raise funds instead of programs?

The donor explained that the Chief Executive had told him for the first time that if he had extra money, he would invest in raising funds. It was such a reaction he did not recommend. Apart from this, it is understandable from a business perspective. As a businessman and philanthropist he realized that hospitals, universities and cultural organizations began to invest in their activities, including marketing and financing. He was also aware that small-scale non-profit organizations should follow this path because they have contributed to creating a source of income for donors that support the ongoing work of organizations in society.

As mentioned, there was a direct link between marketing and fundraising expenses and possible funds for programs. When they saw it, although they did not give direct donations to the programs, their “investment” organization will help the other donors to receive and develop, which in turn will contribute to increasing their prosperity at work. A programme

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