You already know that donors want to understand the impact of your non-profit organization on society. They are looking for more transparency and mediocre standards that prove that their mission and the work they do are to help the community and the people or for the reasons they serve.
There is, however, an element that can not be lost, that is the story. Yes, you need to communicate with your marketing segment for measurable data and statistics about your group, but not by telling your story.
View your marketing material.
Do you think you lost yourself in generating feelings?
The way to reach important donors and individuals is knowing the real and proven story. People still give to people Just like in generations, if you can motivate someone emotionally to support or defend your organization, it is because you have done something for your humanity. The history of your nonprofit is the first thing you need to communicate because it works for people. Facts and figures support the decision to come up with rational thinking.
Fortunately, there is a complete conference dedicated to telling a non-profit story, here in my city, Orlando, Florida. The dates are from 15 to 17 October 2018 and are especially for those who wake up early in the cards if you buy them before 13 July.
Tell the story
The non-profit stories conference is an annual conference that informs nonprofits in the most basic ways about telling the story. To help non-profit organizations with fundraising and marketing through the management of the board, numerous articles are published daily. There are various conferences where non-profit groups can participate throughout the year. But there is no other incident that I know is specifically aimed at telling the story, which is important for creating brand awareness.